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CreativeLive

Marketing Your Photography Business

via CreativeLive

Overview

Learn actionable and affordable marketing strategies you can use to grow your business with Sal Cincotta in Marketing Your Photography Business.

In this class, you'll learn how to generate more site traffic and prospective customers through easy-to-implement digital marketing techniques. Sal will show you how a combination of social media (Facebook, X (formerly Twitter), and blogs) and search engine optimization (SEO) can attract leads to your site. He'll also show you how to build a marketable portfolio that impresses potential clients once they arrive on your page. You'll also learn how to determine if your marketing plan is working and how to fix it if it's not.

This course is great for both beginning photographers and established studios. The foundational strategies offer a solid refresher for established studios, and the more advanced information gives newer photographers a roadmap for the future. There's advice for every genre of photography marketing.

Syllabus

  • Class Trailer
  • Introduction
  • The Big Picture
  • Psychology of the Sale
  • Brand Awareness
  • Blogging and Social Media
  • Beginning and Advanced SEO
  • The Role of Facebook
  • Facebook Data and Management Tools
  • Building Your Portfolio
  • Finding the Right Client
  • The Path to Success
  • Marketing on a Budget
  • Advanced Marketing
  • Selling the Experience
  • Becoming More Than a Photographer
  • Pricing
  • Goals and Objectives
  • Targeting Niche Markets: Weddings
  • Targeting Niche Markets: Seniors
  • Targeting Niche Markets: Glamour
  • Targeting Niche Markets: Families
  • 30 Day Plan
  • 60/90/1 Year Plan
  • SWOT Analysis

Taught by

Sal Cincotta

Reviews

4.5 rating at CreativeLive based on 44 ratings

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