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CourseHorse

Marketing Automation: Email Effectiveness Workshop (Live Online)

via CourseHorse

Overview

Did you know that 29% of marketers rate email marketing as the most effective marketing channel? With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – these eventually drive better results for your business.

We’ll go deeper into exactly what automation is and show you different ways you can use email automation in your own business to grow your revenue.

Please Note

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Setting up for success – the right systems and strategies
  • Segmentation tactics for your email list
  • Tips for delivering personalised, relevant, timely content
  • 5 must-have triggers for marketing automation success.

  • Preparation

    In preparation, please download Zoom.

    This session is not recorded however, you will receive the instructor’s slides following the session.

    Taught by

    General Assembly

    Reviews

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