The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.
This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.
We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.
Creating the best first impression with a top-notch personal brand and company page Optimising your content strategy - being generous and adding value Strategically building your network - WHO you connect with and WHY Winning algortithm love - from # to video how to optimise your reach and engagement Sharing your expert voice - in groups and beyond Bringing all together into a practical (achievable) plan!
Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
- Have your camera turned on for the entire session
- Have an accessible microphone
- Be in a quiet, well-lit space with minimal distractions
- Strong internet connection
- Learn how to create a Linkedin marketing strategy
- Discover how to create and curate B2B content that connects
- List and execute key best practices on LinkedIn
- Walk away with examples of case studies, templates and metrics to track
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
