Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for business owners, marketing managers and marketing professionals, students will learn to set up a Facebook Advertising campaign from start to finish based on their own objectives, pick the best targeting format and understand how to track and optimise.
Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
- Have your camera turned on for the entire session
- Have an accessible microphone
- Be in a quiet, well-lit space with minimal distractions
- Strong internet connection
Takeaways
- How to set up an optimised Facebook Pixel on their website
- Analyse audience data for business purposes
- Split testing demographics, placements and creatives
- How to build an email database cheaply using Facebook ads
- Integrate their Facebook advertising with Google Analytics
Preparation
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
