To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.
You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.
Takeaways
Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
Create engaging ads by discovering best practices for creative and copy.
Understand how to bidding works, and learn strategies for getting the most out of your budget.
Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
Best practices for Reporting, and areas of Optimization
Preparation:
- This course will occur completely online using Zoom and Slack
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
- Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
- Each individual course participant must have purchased a ticket
Please note: This session is not recorded.
