This course focuses on acquiring the right data for the decision at hand. Learners practice planning targeted data searches, choosing and combining data sources, designing simple business experiments, selecting meaningful metrics, and judging data quality and bias before relying on results.
Overview
Syllabus
- Unit 1: Plan a Targeted Data Search
- Fill in the Blanks about Targeted Data
- Gather Targeted Data Sources
- Scope Vague Data Requests
- Unit 2: Design Simple Business Experiments and A/B Testing
- Fill in the Blanks about Experiment Design
- Determine the "Right" Experiment
- Design An A/B Test Plan
- Unit 3: Choosing Meaningful Metrics
- Fill in the Blanks about Business Metrics
- Identify Value-Driving Metrics
- Recommend Metrics That Drive Results
- Unit 4: Judge Whether the Data Can Be Trusted
- Fill in the Blanks about Data Quality
- Build Your Data Trust Toolkit
- Navigating Imperfect Data Decisions