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This Specialization focuses on building positive, inclusive candidate experiences that strengthen employer brand and improve talent attraction outcomes. Learners explore how recruiting practices, communication, and employer value propositions shape candidate perception and influence hiring success. Drawing from ADP AIRS® recruiting content, the courses emphasize practical strategies for engaging candidates, supporting diversity and inclusion, and using feedback to improve recruitment processes. By applying these approaches, learners develop the skills to design hiring experiences that attract top talent and enhance organizational reputation.

Syllabus

Course 1: Recruiting Fundamentals
Course 2: Creating an Engaging Candidate Experience
Course 3: Understanding Diversity & Inclusion

Courses

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This course is for talent acquisition professionals who want to incorporate DE&I principles into their hiring process. Diversity and Inclusion can be followed throughout an organization, and together can impact business outcomes. This course is designed to help hiring managers understand how to assist in driving the Diversity and Inclusion values of an organization through education, awareness, advocacy, and best practices. By the end of this course, you will be able to evaluate the importance of diversity in creating effective teams and enhancing innovation, as well as in attracting and retaining qualified candidates in a competitive global marketplace. You will be able to explain the benefits of diversity and inclusion in the workplace, including expanded critical thinking, increased innovation, improved customer understanding and empathy, and enhanced ability to attract and retain highly qualified candidates. You’ll learn about companies that have taken bold action to foster diversity, equity, and inclusion, and much more! To be successful in this course, you should have at least 2 years of work experience.
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Employer branding is a hot topic in today’s talent management strategy discussions. Companies have to keep a firm grip on the public’s perception. With websites like Glassdoor® and Indeed®, not to mention social media sites like Facebook® and Twitter®, candidates can “take to the streets” to voice their approval or disapproval with the way they were treated during the hiring process. Let’s face it… Bad news travels fast. Often, faster than good news! This course is for talent acquisition professionals who want to ensure a positive and engaging experience to make sure you turn candidates into advocates! By the end of this course, you will be able to identify the four stages of the candidate journey: attract, convert, close, and delight. You will be able to give examples of how to keep the candidate engaged throughout the process, after the offer, and beyond. You’ll learn how to create a positive experience even when turning down a candidate by providing personalized responses, and much more! To be successful in this course, you should have at least 2 years of work experience.
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This course is designed to introduce learners to the essential skills of recruitment including communication and relationship building. Further, we will discuss strategic recruiting practices to build our network, employer brand, and gain knowledge of both compliant and inclusive hiring best practices. • Identify essential skills needed throughout the recruiting process. • Discuss the importance of a strategic recruiting practice in terms of the value it created for organizations, their employees, applicants, candidates, and recruiters. • Describe common recruiting strategies and how they interplay with the candidate’s experience. • Explain the importance of employer brand and employee value proposition in recruiting. • Summarize use of technology in recruiting (ATS) • Identify and understand the importance of general laws, rules, and regulations in recruiting.