This course introduces the fundamentals of Google Ads and explains how search advertising connects businesses with customers at the exact moment they are looking for solutions. You’ll gain a clear understanding of how Google Ads works, why it matters in today’s digital marketing landscape, and how it supports real business goals.
The course begins with an overview of Google Ads structure, including accounts, campaigns, ad groups, and keywords. You’ll explore different campaign types and understand how each one supports specific objectives, with a strong focus on search advertising and its role in visibility, reach, and conversions.
You’ll then walk through the process of setting up a Google Ads account and building a search campaign from start to finish. This includes defining campaign objectives, organizing campaigns effectively, targeting the right audience, and navigating the Google Ads interface with confidence.
A core part of the course focuses on keyword strategy. You’ll learn how broad, phrase, and exact match keywords work, how to use negative keywords to refine targeting, and how to conduct keyword research using Google Keyword Planner. You’ll also explore Dynamic Search Ads and understand when they provide the most value.
The course concludes with an in-depth look at how Google Ads determines which ads appear and where. You’ll explore the ad auction, Ad Rank, Quality Score, and key performance metrics, gaining insight into how to improve relevance, efficiency, and results.
