This course was developed by members of AWS Technical Field Communities (TFC), an AWS community of technical experts. The content is intended to complement our standard training curriculum and augment your AWS learning journey. We are aware some courses have accessibility limitations and are working to address. If you require accommodation, please contact AWS Training and Certification Customer Support.
This 8-module product delivers end-to-end knowledge of the programmatic advertising ecosystem, covering supply-side components (Publisher Ad Servers, SSPs), demand-side platforms (DSPs, Advertisers & Agencies), and marketplace connectors (Ad Networks & Exchanges). It explores data infrastructure through DMPs and CDPs, along with auxiliary industry frameworks and technology solutions deployed across the ecosystem. Each module includes marketplace references and key performance indicators to ground concepts in real-world application. A final knowledge check validates learner comprehension across all seven content modules.
