This course was developed by members of AWS Technical Field Communities (TFC), an AWS community of technical experts. The content is intended to complement our standard training curriculum and augment your AWS learning journey. We are aware some courses have accessibility limitations and are working to address. If you require accommodation, please contact AWS Training and Certification Customer Support.
This product consists of 2 modules
1/ Introduction Advertising 101 - providing foundations of advertising technology (AdTech), including its ecosystem players (DSPs, SSPs, Ad Servers), standard industry terminology, and course structure. It also introduces digital advertising fundamentals—campaign components, key metrics/KPIs, the advertising funnel, customer journey, targeting, measurement, and how digital approaches differ from traditional advertising.
2/ Knowledge check for the Advertising 101 module
