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HubSpot Academy

Develop Your Strategy for Attracting Visitors

HubSpot via HubSpot Academy

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Overview

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Learn how to attract visitors to your website with buyer personas, a blogging strategy, inbound advertising, and social media.

    Syllabus

    • Using Buyer Personas in HubSpot
      • No matter how clever your copy or how powerful your message, if it doesn’t resonate with your organization’s specific audience, it likely won't be successful. In this lesson, you’ll learn why buyer personas are important to your business and content creation efforts, what steps you can take to identify your business' buyer personas, and how you can add them to your HubSpot account.
    • Crafting a Blogging Strategy That Drives Business Growth
      • Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.
    • Understanding Social Media in HubSpot
      • In this lesson, you’ll learn how to develop a social media strategy that will help you transform the way your company does business. This includes attracting new customers, building loyalty with your existing customers, sharing and sourcing content, and developing one-to-one relationships with fans of your brand.
    • How to Attract Customers With Facebook
      • Learn how to use Facebook to attract, convert, and close new customers.

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