Marketing Analytics Courses

Marketing Management

Learn principles of marketing, from consumer behavior to 4Ps, with expert insights and practical applications. Develop skills to acquire customers and maintain relationships profitably.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Data-Driven Marketing Decision Making

Learn to leverage data for effective marketing strategies, from customer segmentation to product analytics, pricing, and measuring customer responses in this comprehensive program.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Marketing for Entrepreneurship

Master essential marketing strategies and digital techniques tailored for entrepreneurial success, from foundational principles to advanced automation, social media approaches, and emerging trends in the modern business landscape.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Luxury Marketing

Delve into the unique strategies of luxury brand marketing, exploring consumer behavior, brand positioning, pricing, distribution, and sustainability in high-end markets over 6 weeks.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Marketing Through Story: Building Brands and Leading with Compelling Narratives

Master storytelling for marketing, branding, and leadership through frameworks, real-world examples, and hands-on activities to craft compelling business narratives that influence audiences.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Services Marketing: Concepts & Applications

Explore strategic and tactical aspects of services marketing, including branding, pricing, promotion, and delivering value. Learn to apply frameworks for service excellence across industries.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Microcredential

Services Marketing Fundamentals

Explore essential marketing concepts and service-oriented strategies to create competitive advantages in today's global, tech-driven business landscape. Gain practical skills for successful marketing careers.

• edX
• 11 weeks, 2-4 hours a week
• On-Demand
• $378.00

Microcredential

Brand and Marketing Research Strategy

Comprehensive program covering marketing essentials, quantitative research, and brand management for professionals seeking to create competitive advantage in complex markets.

• edX
• 15 weeks, 2-4 hours a week
• On-Demand
• $567.00

Microcredential

Digital Marketing

Explore digital marketing strategies, customer experience, and service concepts to enhance your marketing skills for the digital age. Learn frameworks and applications for sustainable business growth.

• edX
• 17 weeks, 2-4 hours a week
• On-Demand
• $567.00

Microcredential

Product Marketing Strategy

Comprehensive program covering product development, marketing management, and consumer behavior for effective product marketing strategies in competitive markets.

• edX
• 21 weeks, 2-4 hours a week
• On-Demand
• $488.00
• 2 courses

大數據分析：商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

414 ratings at Coursera

探索大數據在商業領域的應用，從金融、行銷到社群媒體分析，幫助非專業人士建立基礎概念，為職涯發展做準備，並思考如何在工作中運用資料科學。

• Coursera
• 17 hours 39 minutes
• On-Demand
• Paid Course

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

129 ratings at Coursera

課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。

• Coursera
• 18 hours 1 minute
• On-Demand
• Paid Course

商管統計資料分析三 (Analytics for Business and Management (III))

Master advanced statistical modeling for binary and count data using R, covering logistic regression, log-linear models, GLM framework, and overdispersion handling with business cases.

• Coursera
• 8 hours 59 minutes
• On-Demand
• Paid Course

商管統計資料分析二 (Analytics for Business and Management (II))

Dive into advanced regression modeling with ANCOVA and ANOVA techniques using R for business analytics and statistical analysis applications.

• Coursera
• 9 hours 30 minutes
• On-Demand
• Paid Course

商管統計資料分析一 (Analytics for Business and Management (I))

Master statistical analysis fundamentals for business using R programming through regression models, exploratory data analysis, and practical case studies.

• Coursera
• 11 hours 38 minutes
• On-Demand
• Paid Course