Marketing Analytics Courses

Marketing Channel Functions

19 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• On-Demand
• Paid Course

Generative AI in Marketing

19 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• On-Demand
• Paid Course

Marketing Channel Incentives

11 ratings at Coursera

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• On-Demand
• Paid Course

Mastering Business Essentials: Marketing

Explore the art and science of marketing through essential frameworks like 4P, STP, and purchase funnel. Learn strategic pricing, distribution tactics, customer acquisition strategies, and effective content marketing approaches.

• Coursera
• 6 hours 34 minutes
• On-Demand
• Paid Course

Microcredential

Marketing Mix Implementation

6119 ratings at Coursera

Comprehensive exploration of marketing mix implementation, covering product management, pricing, distribution, and promotion strategies. Practical focus for immediate application in business contexts.

• Coursera
• 8 weeks, 10 hours a week
• On-Demand
• Paid Course
• 5 courses

Microcredential

Marketing Strategy

6258 ratings at Coursera

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 8 weeks, 10 hours a week
• On-Demand
• Paid Course
• 5 courses

AI in Digital and Social Media Marketing

Explore how AI transforms digital marketing with hands-on projects in SEO, social media, content creation, and emerging technologies like chatbots and the Metaverse.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Python for Data Analytics, Machine Learning and Generative AI: A Comprehensive Guide

Master Python fundamentals through advanced AI applications including data analytics, machine learning, and generative AI with hands-on projects and real-world capstone experience.

• Swayam
• 10 weeks
• On-Demand
• Free Online Course

Finance Analytics for Decision Making using Excel

Master Excel-based financial analytics to make data-driven decisions through forecasting, budgeting, valuation, and dashboard creation for strategic business insights.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Advanced Marketing: Marketing 5.0

Discover how AI, automation, and big data revolutionize marketing while maintaining human-centric approaches. Integrate cutting-edge technologies with traditional methods for enhanced customer engagement.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

HR Analytics Using Excel

Learn to leverage Excel for HR data analysis, covering descriptive to prescriptive analytics, dashboards, and data-driven decision-making to enhance workforce management and strategic HR initiatives.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Affiliate Marketing

Master the fundamentals and advanced strategies of affiliate marketing, from selecting profitable niches to implementing SEO, social media, and email campaigns for successful program management and scaling.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

B2B Marketing

Explore B2B marketing strategies, from market fundamentals to performance evaluation, adapting to the changing business landscape and customer needs in a VUCA world.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Advances in Tourism Marketing

Master tourism marketing fundamentals, from tourist behavior analysis to digital strategies, exploring emerging trends, destination development, and sustainable practices in the modern tourism industry.

• Swayam
• 10 weeks
• On-Demand
• Free Online Course

Marketing to Bottom of Pyramid

Discover strategies for marketing to underserved communities, focusing on innovation, consumer behavior, and tailored approaches to reach billions at the economic pyramid's base.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course