Marketing Analytics Courses

El plan de marketing

160 ratings at Coursera

Aprende a desarrollar una estrategia de marketing efectiva, desde el análisis hasta la implementación, con enfoque en objetivos, segmentación, posicionamiento y marketing mix.

• Coursera
• 8 hours 54 minutes
• On-Demand
• Paid Course

Marketing Mix Implementation Capstone

127 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 19 hours 55 minutes
• On-Demand
• Paid Course

Marketing Strategy Capstone Project

119 ratings at Coursera

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 6 hours 34 minutes
• On-Demand
• Paid Course

Implementación del Marketing Mix Proyecto Capstone

26 ratings at Coursera

Proyecto práctico para aplicar conocimientos de marketing mix a Tesla Motors, analizando el lanzamiento del Modelo X y tomando decisiones estratégicas sobre producto, precio, distribución y comunicación.

• Coursera
• 20 hours 20 minutes
• On-Demand
• Paid Course

Proyecto capstone estrategia de marketing

26 ratings at Coursera

En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

• Coursera
• 1 day 4 hours 44 minutes
• On-Demand
• Paid Course

Marketing Management Essentials: Product and Branding

10 ratings at Coursera

Descubre las etapas del ciclo de vida del producto y desarrolla estrategias efectivas para optimizar la presencia en el mercado y obtener una ventaja competitiva.

• Coursera
• 1 hour 37 minutes
• On-Demand
• Paid Course

The "What" of the Marketing Strategy

11 ratings at Coursera

Explore marketing essentials: understand markets, create value, engage customers, and implement strategies with measurable results for profit and brand equity across digital and physical platforms.

• Coursera
• 3 hours 14 minutes
• On-Demand
• Paid Course

Marketing Management Essentials:The Marketing Plan Structure

11 ratings at Coursera

Develop, execute, and monitor strategic marketing plans. Master consumer behavior, value creation, and KPIs for impactful marketing outcomes and business growth.

• Coursera
• 59 minutes
• On-Demand
• Paid Course

The "Who" of the Marketing Strategy:Segmentation & Targeting

Dive into strategic marketing, learning to understand markets, meet consumer needs, craft clear strategies, and drive profitability. Gain skills to define and implement effective marketing approaches.

• Coursera
• 58 minutes
• On-Demand
• Paid Course

Market Research Essentials for Marketing Management

Gain a competitive edge by mastering market research techniques, data analysis, and actionable insights for effective business strategy and decision-making.

• Coursera
• 3 hours 50 minutes
• On-Demand
• Paid Course

Marketing Management Essentials: Market Analysis

Discover marketing management essentials, mastering 5C analysis for strategic decision-making and market opportunity assessment to elevate your expertise efficiently.

• Coursera
• 2 hours
• On-Demand
• Paid Course

Marketing Management Essentials: Price and Place

Domina estrategias de precios y distribución para optimizar el alcance de mercado y el valor del producto a lo largo de su ciclo de vida.

• Coursera
• 2 hours 21 minutes
• On-Demand
• Paid Course

Microcredential

Data Science for Marketing

16 ratings at Coursera

Harness data science for marketing: learn analytics, regression modeling, machine learning, and decision-making to enhance customer engagement and business profitability.

• Coursera
• 16 weeks, 4 hours a week
• On-Demand
• Paid Course
• 3 courses

Customer Data Analytics for Marketers

12 ratings at Coursera

Enhance marketing strategies with data-driven insights. Learn statistical concepts, correlation analysis, and causality to make informed decisions and improve customer understanding.

• Coursera
• 23 hours 47 minutes
• On-Demand
• Paid Course

Time, Change, and Decisions for Marketing

Revolutionize marketing strategies with advanced analytics, optimizing decision-making through Bayesian networks, time series forecasting, and causal modeling for data-driven, adaptive campaigns.

• Coursera
• 22 hours 53 minutes
• On-Demand
• Paid Course