Marketing Analytics Courses

Why Data Analytics Matters

Explore how data analytics, AI, and LLMs drive competitive advantage, innovation, and decision-making in organizations through frameworks, case studies, and hands-on labs.

• Coursera
• 15 hours 21 minutes
• Self-Paced
• Paid Course

Predictive Analytics

Gain insights into predictive analytics with Python, learning to build models, diagnose performance issues, leverage advanced techniques like neural networks, and integrate data-driven insights into decision-making for digital transformation.

• Coursera
• 1 day 23 hours 19 minutes
• Self-Paced
• Paid Course

Prescriptive Analytics

Dive into optimization modeling with Python, transforming complex business decisions into actionable strategies. Learn to build linear and mixed-integer models, apply linearization techniques, and leverage prescriptive analytics for efficient, data-drive…

• Coursera
• 1 day 6 hours 14 minutes
• Self-Paced
• Paid Course

Mejores Decisiones con Business Analytics

74 ratings at Coursera

Aprende a tomar mejores decisiones empresariales utilizando Business Analytics. Explora conceptos, tipos y aplicaciones, desde análisis descriptivo hasta prescriptivo, con herramientas y metodologías esenciales.

• Coursera
• 10 hours 6 minutes
• Self-Paced
• Paid Course

Career Certificate

Mathematical Foundations for Data Science and Analytics

12 ratings at Coursera

Master essential mathematical concepts including linear algebra, statistics, calculus, and probability theory to build strong foundations for data science and analytics careers.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Probability Theory and Regression for Predictive Analytics

Master probability theory and regression techniques to build predictive models using Python, covering Bayes' Theorem, distributions, OLS, and advanced regression methods.

• Coursera
• 12 hours
• Self-Paced
• Paid Course

Coursera

Create a Business Marketing Brand Kit Using Canva

930 ratings at Coursera

Develop a professional marketing brand kit using Canva's free tools. Learn to create style guides, organize projects, and build branded templates for effective multi-media marketing strategies.

• Coursera
• 2 hours 30 minutes
• Self-Paced
• Paid Course

Getting Started with Data Analytics on AWS

914 ratings at Coursera

Explore data analytics fundamentals on AWS, from raw data to insights. Learn descriptive techniques and apply them to CloudTrail logs using Amazon Athena and QuickSight to build a security dashboard.

• Coursera
• 2 hours 14 minutes
• Self-Paced
• Paid Course

Digital Marketing Strategy with Goldman Sachs 10,000 Women

1003 ratings at Coursera

Learn to plan and execute effective digital marketing campaigns, focusing on social media strategies, influencer marketing, and various digital tools to maximize business opportunities and growth.

• Coursera
• 3 hours 8 minutes
• Self-Paced
• Paid Course

Getting Started with SAS Visual Analytics

890 ratings at Coursera

In this course, you learn more about SAS Visual Analytics and the SAS Viya platform, how to access and investigate data in SAS Visual Analytics, and how to prepare data for analysis using SAS Data Studio.

• Coursera
• 5 hours 16 minutes
• Self-Paced
• Paid Course

University of Arizona Career Certificate

Strategic Digital Marketing

5 ratings at Coursera

Master data-driven marketing strategy, analytics, and multi-channel campaign optimization to plan and execute ROI-focused digital marketing campaigns aligned with business goals.

• Coursera
• 12 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

University of Arizona

Strategic Digital Marketing: Data-Driven Digital Marketing

Master data-driven digital marketing through web analytics, ROI calculation, AI automation, and ethical practices to optimize campaigns and drive measurable business results.

• Coursera
• 4 hours 59 minutes
• Self-Paced
• Paid Course

University of Arizona

Strategic Digital Marketing: Digital Marketing Channels

Master social media, SEO, SEM, and e-commerce strategies to create integrated digital marketing campaigns that drive visibility, engagement, and conversions across multiple channels.

• Coursera
• 4 hours 46 minutes
• Self-Paced
• Paid Course

University of Arizona

Strategic Digital Marketing: Digital Marketing Foundation

Establish a solid foundation in digital marketing by exploring evolution, channels, consumer behavior, UX design, and content strategies to build brand equity and engage customers.

• Coursera
• 6 hours 25 minutes
• Self-Paced
• Paid Course

University of Arizona Career Certificate

Management of Marketing Communications

Master practical tools for understanding consumer behavior, crafting culturally informed messages, and designing integrated marketing communications that drive measurable results.

• Coursera
• 12 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses