Marketing Analytics Courses

Career Certificate

Content Marketing

5398 ratings at Coursera

Plan, create, and scale content: design systems with pillars and topic clusters, apply SEO best practices, and scale production using AI, partnerships, and repurposing.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Strategic Business Analytics

1287 ratings at Coursera

Apply statistical techniques in R to business cases: forecast events, segment customers, compute customer scores and lifetime value, and present insights to stakeholders.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Google Data Analytics (DE)

5 ratings

Fórmate para un empleo inicial en análisis de datos: haz preguntas, prepara y limpia datos, analízalos con Python, visualiza hallazgos y completa un caso práctico.

• Coursera
• 24 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 8 courses

Amazon Affiliate Marketing Course: 0 to $1,000/month

8 ratings

Learn to build an Amazon affiliate website with WordPress, research profitable niches and keywords, write SEO-friendly content, and create backlinks.

• YouTube
• 2 hours 30 minutes
• Self-Paced
• Free Video

Ken Jee

Sports Analytics

8 ratings

Explore how data science answers questions in basketball, golf, baseball, and sports betting through scraping, simulation, prediction, and statistical analysis.

• YouTube
• 4 hours 30 minutes
• Self-Paced
• Free Video

Great Learning

YouTube Marketing

8 ratings

Learn YouTube marketing through storytelling, channel strategy, SEO, keyword optimization, and tools for improving video reach.

• YouTube
• 51 minutes
• Self-Paced
• Free Video

Career Certificate

Analytics for Decision Making

309 ratings at Coursera

Formulate decisions from data: build predictive models to estimate parameters, then apply linear optimization, advanced models, and simulation to solve constrained decision problems.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Predictive Analytics Project Ideation

Survey predictive models like decision trees, kNN, neural networks and ensembles, then run a design sprint on customer churn using SCQ analysis and issue trees.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Analytics Project Ideation

Ideate, refine, and plan data analytics projects with a design sprint process across exploratory, predictive, causal inference, and prescriptive use cases.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Prescriptive Analytics Project Ideation

Formulate optimization models for portfolio investment and staffing decisions, then scope a prescriptive analytics project using process maps, PICK charts, SCQ analysis, and issue trees.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Exploratory Analytics Project Ideation

Scope an exploratory analytics project: survey clustering, association rule mining and anomaly detection use cases, then run a design sprint with SCQ analysis and issue trees.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

International B2B (Business to Business) Marketing

610 ratings at Coursera

Learn how B2B marketing differs from B2C: buying center decision making, the 4W's approach, the B2B marketing mix, and cross-country, cross-industry growth.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Hands-on Text Mining and Analytics

40 ratings at Coursera

Build text mining applications with the y-TextMiner Java toolkit through labs in text preprocessing, term weighting, document classification, sentiment analysis, and topic modeling.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Intro to International Marketing

1041 ratings at Coursera

Learn international marketing foundations: balance Etic and Emic cultural approaches, apply the 4Ps and VSA framework, and use Cross-Country and Cross-Industry Innovation for brand growth.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

838 ratings at Coursera

Plan and evaluate digital ad campaigns across search, display, video, social, native, and programmatic channels, analyzing campaign data to recommend budgets, creative, brand safety, and optimization.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses