Marketing Analytics Courses

Marketing Channel Incentives

11 ratings at Coursera

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• Self-Paced
• Paid Course

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing Mix Implementation

6142 ratings at Coursera

Comprehensive exploration of marketing mix implementation, covering product management, pricing, distribution, and promotion strategies. Practical focus for immediate application in business contexts.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Marketing Strategy

6281 ratings at Coursera

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

大數據分析：商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

414 ratings at Coursera

探索大數據在商業領域的應用，從金融、行銷到社群媒體分析，幫助非專業人士建立基礎概念，為職涯發展做準備，並思考如何在工作中運用資料科學。

• Coursera
• 17 hours 39 minutes
• Self-Paced
• Paid Course

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

129 ratings at Coursera

課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。

• Coursera
• 18 hours 1 minute
• Self-Paced
• Paid Course

商管統計資料分析一 (Analytics for Business and Management (I))

Master statistical analysis fundamentals for business using R programming through regression models, exploratory data analysis, and practical case studies.

• Coursera
• 11 hours 38 minutes
• Self-Paced
• Paid Course

商管統計資料分析二 (Analytics for Business and Management (II))

Dive into advanced regression modeling with ANCOVA and ANOVA techniques using R for business analytics and statistical analysis applications.

• Coursera
• 9 hours 30 minutes
• Self-Paced
• Paid Course

商管統計資料分析三 (Analytics for Business and Management (III))

Master advanced statistical modeling for binary and count data using R, covering logistic regression, log-linear models, GLM framework, and overdispersion handling with business cases.

• Coursera
• 8 hours 59 minutes
• Self-Paced
• Paid Course

Children and young people: food and food marketing

1 rating at OpenLearn

The following video explores the concepts covered in this course.

• OpenLearn
• 8 hours
• Self-Paced
• Free Certificate

Marketing en redes sociales desde cero

Descubre los fundamentos del marketing digital y diseña estrategias efectivas para redes sociales, desde la construcción de marca hasta la medición de resultados.

• Coursera
• 7 hours 6 minutes
• Self-Paced
• Paid Course

Marketing estratégico: claves para competir con éxito

693 ratings at Coursera

Aprenda a diseñar estrategias de marketing efectivas, desde la segmentación y el posicionamiento hasta la gestión del producto, precio, distribución y comunicación, para crear y sostener valor a largo plazo.

• Coursera
• 13 hours 8 minutes
• Self-Paced
• Paid Course

Inventory Analytics

277 ratings at Coursera

Learn to identify, analyze, and manage inventory issues using data-driven techniques. Explore real-world examples to improve financial performance and optimize supply chain operations.

• Coursera
• 12 hours 8 minutes
• Self-Paced
• Paid Course

Career Certificate

Analíticas de Marketing Digital

296 ratings at Coursera

Desarrolla habilidades para medir y optimizar estrategias de marketing digital, incluyendo análisis web, SEO y redes sociales, para mejorar la presencia en línea y el rendimiento de campañas.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Planificación y estrategia de marketing digital

266 ratings at Coursera

Desarrolla estrategias de marketing digital efectivas, desde la planificación hasta la medición, adaptándose a las tendencias y la transformación en un mundo digital dinámico y complejo.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses