Marketing Analytics Courses

Meta Credential

Meta Marketing Analytics

1 rating

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• Self-Paced
• Paid Course
• 6 courses

Meta

Marketing Analytics Foundation

2346 ratings at Coursera

Learn foundational marketing analytics principles, data collection methods, and tools like Google Analytics and Meta Ads Manager. Explore data-driven decision-making, privacy regulations, and digital marketing strategies.

• Coursera
• 11 hours 13 minutes
• Self-Paced
• Paid Course

Marketing analytics: Know your customers

462 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• Self-Paced
• Paid Course

Insper

Introdução ao Marketing Analítico

802 ratings at Coursera

Aprenda técnicas de Marketing Analítico para tomar decisões baseadas em dados, desde coleta e análise até segmentação de mercado e posicionamento de marca.

• Coursera
• 23 hours 35 minutes
• Self-Paced
• Paid Course

Social Media Marketing Analytics

Discover comprehensive digital marketing analytics strategies across social media, web, email, and mobile platforms to optimize campaigns and drive data-driven business decisions.

• Coursera
• 2 days 8 hours 54 minutes
• Self-Paced
• Paid Course

Coursera

Create a Custom Marketing Analytics Dashboard in Data Studio

118 ratings at Coursera

Create custom marketing analytics dashboards in Google Data Studio. Learn to connect data sources, navigate the platform, and build visualizations for informed decision-making and improved business outcomes.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Digital Marketing Analytics

13 ratings at Coursera

Learn to analyze digital marketing data, create effective campaigns, optimize websites, and leverage emerging technologies to drive business growth and engage customers online.

• Coursera
• 16 hours 23 minutes
• Self-Paced
• Paid Course

Unilever

Advanced Tools for Digital Marketing Analytics

66 ratings at Coursera

Explore cutting-edge digital marketing analytics tools: automation, predictive analytics, video/mobile trends, AI, NLP. Learn scalability, targeting, and ethical considerations while preparing for a marketing analyst career.

• Coursera
• 21 hours 8 minutes
• Self-Paced
• Paid Course

Coursera

Marketing Analytics: Data Predictions and Dashboards

13 ratings at Coursera

Transform complex data into strategic marketing insights through analytics, predictive modeling, and visual dashboards. Learn to collect, analyze, and forecast trends for informed decision-making and optimized marketing strategies.

• Coursera
• 1 hour 52 minutes
• Self-Paced
• Paid Course

Credential

ROI-Driven Digital Marketing Analytics

6 ratings at Coursera

Master advanced digital marketing analytics, from SEM and paid campaigns to AI-driven strategies, while learning to optimize conversion rates, analyze performance metrics, and leverage emerging technologies for enhanced ROI.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Edureka

Generative AI's Applications in Marketing Analytics

Explore how Generative AI revolutionizes marketing analytics, uncovering insights, predicting trends, and optimizing campaigns while addressing ethical considerations and data privacy.

• Coursera
• 4 hours 5 minutes
• Self-Paced
• Paid Course

Board Infinity Credential

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Master GA4 and AI-powered tools to measure, analyze, and optimize marketing performance, build dashboards, apply predictive analytics, and design data-driven strategies.

• Coursera
• 12 weeks, 7 hours/week
• Self-Paced
• Paid Course
• 3 courses

Board Infinity

AI-Powered Brand Strategy & Marketing Analytics

Master AI-powered brand strategy by combining analytics, predictive models, and tools like ChatGPT and Power BI to build dashboards and make evidence-based branding decisions.

• Coursera
• 14 hours
• Self-Paced
• Paid Course

Coursera

Email Marketing Analytics & Optimization

Master email marketing analytics by building KPI dashboards, tracking conversions in GA4, analyzing campaign data in Excel, and delivering executive-ready reports with actionable optimization strategies.

• Coursera
• 11 hours
• Self-Paced
• Paid Course

Coursera

Advanced Marketing Analytics, Funnels, and Dashboarding

Master advanced marketing analytics by building interactive dashboards, analyzing conversion funnels, and transforming raw data into actionable insights that drive ROI.

• Coursera
• 8 hours 49 minutes
• Self-Paced
• Paid Course