Marketing Analytics Courses

Fundamentals of Marketing Analytics

1 review

Learn to measure and optimize marketing campaigns using Google Analytics, Search Console, and Semrush. Discover strategies for SEO, competitor analysis, and backlink evaluation to enhance your digital marketing efforts.

• Semrush Academy
• 2 hours 22 minutes
• On-Demand
• Free Certificate

IIT Roorkee;  NPTEL

Marketing Research and Analysis-II

1 review

Practical approach to marketing research and data analysis using SPSS and AMOS. Covers multivariate techniques, hypothesis testing, regression, factor analysis, and SEM for researchers and industry practitioners.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Meta Microcredential

Meta Marketing Analytics

1 review

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• On-Demand
• Paid Course
• 6 courses

Meta

Marketing Analytics with Meta

258 ratings at Coursera

Master Meta's marketing tools to create, analyze, and optimize ad campaigns through data-driven experiments, A/B testing, and advanced analytics, enhancing brand awareness and conversion rates.

• Coursera
• 13 hours 44 minutes
• On-Demand
• Paid Course

Meta

Marketing Analytics Foundation

2335 ratings at Coursera

Learn foundational marketing analytics principles, data collection methods, and tools like Google Analytics and Meta Ads Manager. Explore data-driven decision-making, privacy regulations, and digital marketing strategies.

• Coursera
• 11 hours 13 minutes
• On-Demand
• Paid Course

Marketing analytics: Know your customers

461 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Paid Course

Princípios de Marketing Analytics para Gerar Insights

2121 ratings at FGV Educação Executiva

Aprenda tendências em marketing analytics, gestão centrada no cliente, experimentação e uso de big data e IA para gerar insights e melhorar o desempenho de mercado e alocação de recursos.

• FGV Educação Executiva
• 1 hour
• On-Demand
• Free Certificate

Insper

Introdução ao Marketing Analítico

802 ratings at Coursera

Aprenda técnicas de Marketing Analítico para tomar decisões baseadas em dados, desde coleta e análise até segmentação de mercado e posicionamento de marca.

• Coursera
• 23 hours 35 minutes
• On-Demand
• Paid Course

Marketing Analytics: Customer Value and Promotion Strategy

906 ratings at Udemy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

• Udemy
• 1 hour 30 minutes
• On-Demand
• Paid Course

IIT Kharagpur;  NPTEL

Marketing Analytics

Combine marketing and analytics concepts to solve real-world problems through storytelling. Learn to identify, analyze, and solve marketing challenges using quantitative approaches and data-driven insights.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Social Media Marketing Analytics

Discover comprehensive digital marketing analytics strategies across social media, web, email, and mobile platforms to optimize campaigns and drive data-driven business decisions.

• Coursera
• 2 days 8 hours 54 minutes
• On-Demand
• Paid Course

Advanced Marketing Analytics with Google Analytics 4

126 ratings at Udemy

Make smarter Business Decisions with Data Driven Marketing - Gain in-dept Digital User insights using Google Analytics 4

• Udemy
• 1 hour 51 minutes
• On-Demand
• Paid Course

Coursera

Create a Custom Marketing Analytics Dashboard in Data Studio

117 ratings at Coursera

Create custom marketing analytics dashboards in Google Data Studio. Learn to connect data sources, navigate the platform, and build visualizations for informed decision-making and improved business outcomes.

• Coursera
• 1 hour 55 minutes
• On-Demand
• Paid Course

Dynamic Excel Reports for Marketing Analytics

114 ratings at Udemy

Transform Raw Marketing Data into Powerful Visual Stories That Win Executive Buy-in

• Udemy
• 2 hours 40 minutes
• On-Demand
• Paid Course

Marketing Analytics Using R and Excel

101 ratings at Udemy

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics

• Udemy
• 2 hours 55 minutes
• On-Demand
• Paid Course