Marketing Analytics Courses

Meta

Marketing Analytics Foundation

2372 ratings at Coursera

Learn how marketers turn data into campaign decisions: implement the Meta pixel, compare first, second and third party data, navigate Google Analytics and Ads Manager reports, and apply privacy rules.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Meta Career Certificate

Meta Marketing Analytics

4472 ratings at Coursera

Learn to analyze marketing data with spreadsheets, SQL, Python and Tableau, apply the OSEMN framework, segment audiences, and build and optimize campaigns in Meta Ads Manager.

• Coursera
• 28 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 8 courses

Marketing analytics: Know your customers

462 ratings at Coursera

Measure what maximises customer value: weigh traditional and digital marketing metrics, choose SaaS analysis tools, and combine customer data into predictive, behaviour-based insight.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Insper

Introdução ao Marketing Analítico

802 ratings at Coursera

Aprenda a usar métricas, pesquisas, testes quantitativos e segmentação comportamental para apoiar decisões de marketing baseadas em dados.

• Coursera
• 7 weeks, 3 hours a week
• Self-Paced
• Paid Course

Social Media Marketing Analytics

Analyze digital marketing performance across channels: build measurement models and interpret web, email, paid and earned media, social, and mobile app analytics.

• Coursera
• 9 weeks, 6 hours a week
• Self-Paced
• Paid Course

Coursera

Create a Custom Marketing Analytics Dashboard in Data Studio

121 ratings at Coursera

Set up a Google Data Studio account, navigate the platform, connect sources such as Facebook and Google Ads, and build a custom marketing dashboard for business decisions.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Digital Marketing Analytics

13 ratings at Coursera

Explore the digital customer journey, plan campaigns across display, programmatic, social, and Google Ads, apply SEO tactics, and interpret web analytics with attribution models and an impact matrix.

• Coursera
• 12 weeks, 1 hour a week
• Self-Paced
• Paid Course

Unilever

Advanced Tools for Digital Marketing Analytics

70 ratings at Coursera

Explore marketing automation and scaling, predictive analytics, video and mobile marketing trends, and AI, NLP and ethics, then prepare a portfolio for an analyst role.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Coursera

Marketing Analytics: Data Predictions and Dashboards

13 ratings at Coursera

Learn to collect and analyze marketing data for patterns, build predictive models forecasting market trends and customer behavior, and craft dashboards that present actionable insights.

• Coursera
• 1 hour 52 minutes
• Self-Paced
• Paid Course

Career Certificate

ROI-Driven Digital Marketing Analytics

7 ratings at Coursera

Create and optimize SEM and paid campaigns, build high-converting landing pages, measure KPIs with Google Analytics and attribution models, and apply AI for predictive analytics and chatbots.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Edureka

Generative AI's Applications in Marketing Analytics

Apply Generative AI to marketing analytics: uncover hidden patterns, predict consumer behavior, personalize and optimize campaigns, and handle consumer data ethically under regulatory compliance.

• Coursera
• 4 hours 5 minutes
• Self-Paced
• Paid Course

Board Infinity

AI-Powered Brand Strategy & Marketing Analytics

Combine brand thinking with analytics: measure brand health with sentiment analysis and audience clustering, apply predictive optimization and A/B testing, and build a Power BI brand dashboard.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Coursera

Email Marketing Analytics & Optimization

Measure email campaign impact: build KPI dashboards, set up GA4 conversion tracking, analyze UTM and click-through data in Excel pivot reports, and run post-mortems.

• Coursera
• 11 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA

Apply Marketing Analytics for Data-Driven Decisions

Analyze real marketing datasets, apply CRM and decision frameworks, and build logit models with utility theory and likelihood estimation for retention and targeting decisions.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Advanced Marketing Analytics, Funnels, and Dashboarding

Build interactive marketing dashboards from GA4, Facebook Ads, and CRM data, configure GTM event tracking, analyze conversion funnels, and rank channel performance for budget decisions.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course