Marketing Analytics Courses

Predictive Analytics Project Ideation

Master predictive analytics through hands-on project ideation, from basic ML models to advanced techniques, using design sprints to tackle real business challenges like customer churn prediction.

• Coursera
• 13 hours 5 minutes
• Self-Paced
• Paid Course

Credential

Analytics Project Ideation

Master the art of data analytics project development, from identifying business opportunities to executing solutions through exploratory, predictive, and causal inference methodologies.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Credential

Statistics for Business Analytics

Learn to leverage data for informed business decisions. Master probability, sampling, and forecasting techniques to extract actionable insights from complex datasets and drive strategic outcomes.

• edX
• 18 weeks, 4-8 hours/week
• Self-Paced
• $617.00

Retail marketing

38 ratings at OpenLearn

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, ...

• OpenLearn
• 8 hours
• Self-Paced
• Free Certificate

Foundations of Data Analytics

9 ratings at edX

Learn the fundamental techniques for data analytics and to be prepared for learning and applying more advanced big data technologies.

• edX
• 8 weeks, 6-10 hours/week
• Self-Paced
• Free Online Course (Audit)

International B2B (Business to Business) Marketing

608 ratings at Coursera

Explore B2B marketing strategies, decision-making in buying centers, and cross-country/cross-industry innovation. Gain insights from industry experts to enhance your international marketing skills.

• Coursera
• 10 hours 17 minutes
• Self-Paced
• Paid Course

Hands-on Text Mining and Analytics

40 ratings at Coursera

Learn key text mining techniques like preprocessing, sentiment analysis, and topic modeling using real-world datasets and a Java toolkit. Gain hands-on experience to become a competent data scientist.

• Coursera
• 14 hours 8 minutes
• Self-Paced
• Paid Course

Intro to International Marketing

1035 ratings at Coursera

Explore international marketing fundamentals, cross-industry innovation, and effective brand management strategies. Learn to balance global similarities with local customization for successful market entry and expansion.

• Coursera
• 7 hours 32 minutes
• Self-Paced
• Paid Course

Credential

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

832 ratings at Coursera

Comprehensive digital advertising program covering search, social media, and native advertising strategies for small businesses, including industry certifications.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Fundamentals of Digital Marketing

160 ratings at edX

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

• edX
• 4 weeks, 3-5 hours/week
• Self-Paced
• Free Online Course (Audit)

Credential

Advanced Digital Marketing

56 ratings at Coursera

Master essential digital marketing skills including omni-channel marketing, analytics, social media strategy, online advertising, and AI approaches to customer value analysis to drive ROI and prepare for the evolving marketing landscape.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Communicating Business Analytics Results

521 ratings at Coursera

Learn to effectively communicate complex analytics results to non-technical stakeholders through data visualization, storytelling, and tailored presentations. Develop skills to interpret, experiment with, and act on data insights.

• Coursera
• 7 hours 6 minutes
• Self-Paced
• Paid Course

AI in Digital Marketing

35 ratings at Coursera

Discover how AI transforms digital marketing with tools for personalization, content creation, and customer engagement, while addressing ethical considerations like data privacy and bias.

• Coursera
• 1 hour 39 minutes
• Self-Paced
• Paid Course

Credential

Foundations of Digital Marketing

24 ratings at Coursera

Master essential digital marketing skills, from core principles to analytics, AI tools, and social media strategies for success in the evolving digital landscape.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Digital Customer Analytics.

20 ratings at edX

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

• edX
• 4 weeks, 3-5 hours/week
• Self-Paced
• Free Online Course (Audit)