Marketing Analytics Courses

Marketing Analytics in R

Grow the R skills you need to work with social media data, perform market basket analysis, and use machine learning to guide your marketing decisions.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Marketing Analytics in Python

Gain the Python skills you need to analyze marketing campaigns, drill into social media data, and use machine learning to predict customer churn.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Marketing Analytics in Tableau

Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.

• DataCamp
• 6 hours
• Self-Paced
• Free Trial Available

Marketing Analytics: Strategy and Decision-Making

Master data-driven marketing strategies, customer segmentation, lifetime value management, and MarTech tools to optimize ROI and build profitable customer relationships.

• GetSmarter
• 8 weeks, 8 hours/week
• 25th May, 2026
• Paid Course

Introduction to Transforming with Data Analytics and the Digital Organization

65 ratings

Learn how data analytics powers the digital organization and gives it a competitive edge.

• edX
• 4 weeks, 2-3 hours/week
• Self-Paced
• Free Online Course (Audit)

Digital Marketing Analytics: Tools and Techniques.

59 ratings at edX

Explore data-driven decision-making using digital marketing analytics tools. Learn to derive actionable insights from customer data, develop hypotheses, and create compelling narratives for business success.

• edX
• 4 weeks, 3-5 hours/week
• Self-Paced
• Free Online Course (Audit)

Digital Marketing Analytics

Master data-driven marketing decisions through analytics tools, A/B testing, and recommendation systems to optimize digital campaigns and leverage customer insights for actionable business strategies.

• Coursera
• 3 hours 51 minutes
• Self-Paced
• Paid Course

Credential

Text Marketing Analytics

15 ratings at Coursera

Explora métodos avanzados de análisis de marketing como clasificación de texto, modelado de temas y análisis de redes semánticas usando Python, ideal para profesionales en ciencia de datos.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course

Supervised Text Classification for Marketing Analytics

14 ratings at Coursera

Learn to use supervised deep learning for text classification in marketing analytics, covering machine learning workflows, neural networks, and practical implementation using Google Colab and Python.

• Coursera
• 17 hours 48 minutes
• Self-Paced
• Paid Course

Network Analysis for Marketing Analytics

Explore network analysis for marketing data, covering text datasets and social networks. Learn key concepts, data structures, and visualization techniques through Python tutorials and a hands-on project.

• Coursera
• 10 hours 21 minutes
• Self-Paced
• Paid Course

Unsupervised Text Classification for Marketing Analytics

Aprende a usar aprendizaje profundo no supervisado para extraer temas e insights de datos textuales en marketing, con tutoriales en Python y un proyecto final. Utiliza Jupyter Notebooks y Google Colab.

• Coursera
• 13 hours 28 minutes
• Self-Paced
• Paid Course

Credential

Foundations of Marketing Analytics

533 ratings at Coursera

Develop data-driven marketing skills: extract insights, analyze relationships, forecast demand, conduct surveys, leverage social media, and optimize decisions using spreadsheet models.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 6 courses

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 11 hours 51 minutes
• Self-Paced
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• Self-Paced
• Paid Course

Meta Credential

Meta Marketing Analytics

1 rating

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• Self-Paced
• Paid Course
• 6 courses