Marketing Analytics Courses

Marketing Analytics in Tableau

90 ratings at DataCamp

Gain an Introduction to Marketing Learn how to use Tableau to analyze marketing performance and drive improvement.

• DataCamp
• 6 hours
• Self-Paced
• Free Trial Available

Machine Learning for Marketing Analytics in R

71 ratings at DataCamp

This is your chance to dive into the worlds of marketing and business analytics using R.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Marketing Analytics in Python

Gain the Python skills you need to make better data-driven marketing decisions.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Marketing Analytics in R

Gain the R skills you need to make more data-driven marketing decisions.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Introduction to Transforming with Data Analytics and the Digital Organization

68 ratings

Learn how data analytics powers the digital organization and gives it a competitive edge.

• edX
• 4 weeks, 2-3 hours a week
• Self-Paced
• Free Online Course (Audit)

Career Certificate

Data-Driven Digital Marketing & Analytics

3826 ratings at Coursera

Apply analytics to digital marketing decisions, from recommendation systems and data governance to designing experiments, building predictive models, and estimating customer lifetime value in Python.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Digital Marketing Analytics

11 ratings at Coursera

Analyze customer transactions, surveys, and web analytics data to run online tests, apply recommendation systems, and turn findings into actionable marketing decisions.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

Text Marketing Analytics

17 ratings at Coursera

Analyze marketing text: build regularized supervised classifiers from human labels, run topic models and text-derived networks, and apply auditable LLM classification with batch inference and fine-tuning.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Supervised Text Classification for Marketing Analytics

15 ratings at Coursera

Build supervised classifiers from marketing text: write coding rules, reconcile coders into gold-standard labels, engineer predictive features, train regularized elastic-net models, and judge quality with errors and learning curves.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Unsupervised Text Classification for Marketing Analytics

Find patterns in unlabeled marketing text: build TF-IDF and bag-of-words features, train and evaluate topic models on Amazon reviews, and classify documents.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Network Analysis for Marketing Analytics

Analyze social and semantic networks for marketing: parse tweet JSON, extract mentions, build edge lists, and visualize network structures in Google Colab.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Foundations of Marketing Analytics

538 ratings at Coursera

Find, extract and describe marketing data, quantify relationships between variables, build forecasting and spreadsheet models, analyze surveys and social media, and justify recommendations to management.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 6 courses

Managing Uncertainty in Marketing Analytics

69 ratings at Coursera

Build marketing decisions around uncertainty: calculate outcome probabilities, run Monte Carlo simulations in Excel, model with distributions, and price extended service warranty plans.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Build and validate a logistic regression model in a spreadsheet to predict risky loans: explore variables, compare single-predictor models, then generalize to multiple predictors.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Meta

Marketing Analytics with Meta

279 ratings at Coursera

Create ads in Meta Ads Manager, evaluate campaign reports, run A/B, Brand Lift and Conversion Lift tests, apply Marketing Mix Modeling, and present findings to stakeholders.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course