Business Strategy Courses

Leadership in the Family Business

Learn to lead a family business: diagnose family and business dynamics, identify family roles, set a forward vision, develop next generations, and form flexible family governance.

• Coursera
• 5 weeks, 6 hours a week
• Self-Paced
• Paid Course

Fundamentals of entrepreneurship in the family business

Launch a venture inside a family business using the STEP model: work through mega trends, ideation, market validation, value proposition, and a pitch to investors.

• Coursera
• 5 weeks, 5 hours a week
• Self-Paced
• Paid Course

Influencer Marketing Strategy

196 ratings at Coursera

Build an influencer marketing strategy using the two-step flow model: find influencers with three discovery tools, run outreach, measure KPIs, and pitch a campaign deck.

• Coursera
• 6 weeks, 4 hours a week
• Self-Paced
• Paid Course

Digital Brand Builders: From Strategy to Social Influence

Build digital brands with frameworks like SWOT, Golden Circle and CBBE, storytelling archetypes, personal and employer branding, influencer partnerships, co-branding, and AI-driven real-time marketing.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

European Business Law: Doing Business in Europe

564 ratings at Coursera

Learn to establish and run a company under EU law: company law harmonisation, labour rights, tax and environmental compliance, cross-border disputes, and drafting case reports.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Royal Holloway, University of London;  University of London

Business Sustainability in the Circular Economy

292 ratings at Coursera

Explore business's role in sustainability: the circular economy, reverse logistics, recycling strategies and green legislation, right to repair, CSR measurement, and bottom-of-the-pyramid models.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

EDUCBA

Business Combinations and Goodwill Accounting

1 rating

Account for business combinations under IFRS 3: calculate goodwill and non-controlling interests, handle bargain purchases, step acquisitions, contingent liabilities, and disclosure requirements.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Define SMART KPIs: Measure Business Success

1 rating

Design and track KPIs with the SMART framework: turn broad financial goals into treasury metrics, spot weak KPIs, and maintain a performance-tracking sheet.

• Coursera
• 1 hour 36 minutes
• Self-Paced
• Paid Course

Business Intelligence (BI) Essentials

436 ratings at Coursera

Learn business intelligence end to end: data repositories and ETL, descriptive to prescriptive analytics, KPIs, data wrangling, statistical mining and visual storytelling, applied in a final BI project.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Starweaver

Relationship Management and Business Development

265 ratings at Coursera

Learn to identify high-potential clients and partners, segment target markets, network proactively, and build trust through active listening, empathy, cross-selling, and a personal action plan.

• Coursera
• 4 hours 33 minutes
• Self-Paced
• Paid Course

Coursera

AI Content Creation with DALL-E: Visual SEO Strategy

24 ratings at Coursera

Generate blog visuals with DALL-E through iterative prompting, optimize file sizes, formats and alt text for search, and plan the post with ChatGPT.

• Coursera
• 3 hours 14 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Customer Value in Pricing Strategy

379 ratings at Coursera

Price products by what buyers will pay: measure willingness to pay with surveys and conjoint analysis, price to the demand curve, and frame discounts using consumer psychology.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

University of Virginia;  BCG

Pricing Strategy in Practice

171 ratings at Coursera

Price a new Philips LED bulb through cost, customer value, and competition lenses, run conjoint analysis, build a recommendation deck, and adapt to competitors and regulations.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Capitals Coalition

Valuing nature and people to inform business decision-making

53 ratings at Coursera

Learn to integrate natural, social and human capital into business decisions: apply the Capitals Approach, scope a natural capital assessment, and measure and value impacts and dependencies.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Edureka

MySQL for Data Analytics and Business Intelligence

39 ratings at Coursera

Learn MySQL for analytics: write queries with data types, joins and ORDER BY, apply indexing strategies, and secure databases using role-based access control.

• Coursera
• 4 hours 6 minutes
• Self-Paced
• Paid Course