Business Strategy Courses

Career Certificate

Generative AI Leadership & Strategy

9541 ratings at Coursera

Write effective prompts for ChatGPT to draft agendas, proposals and communications, brainstorm strategy, navigate HR dynamics, and adopt generative AI trustworthily across teams.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Data Warehousing for Business Intelligence

4149 ratings at Coursera

Design and build a data warehouse: model structured data, write SQL, integrate large data sets, and create dashboards and visual analytics with MicroStrategy OLAP.

• Coursera
• 32 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Music Business

3410 ratings at Coursera

Learn how the music industry works: record contract structures, copyright registration and infringement cases, collecting royalties from your music, and entrepreneurial skills for artists and managers.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Mastering Business Essentials: Introduction

76 ratings at Coursera

Learn core business frameworks: use the value stack to visualize profit, marketing and pricing, map supply chain process flows, and decide what to outsource.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

Marketing Channel Strategy & B2B2C Routes to Market

69 ratings at Coursera

Learn to select channel partners, set incentives and pricing agreements, and design multi-channel routes to market, including third-party marketplaces and channels in emerging economies.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Organizational Strategy with Generative AI & AI Agents

10395 ratings at Coursera

Build an organizational strategy for generative and agentic AI: design agentic workflows, write effective ChatGPT prompts, create custom GPTs, and deploy AI labor across teams.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Mastering Business Essentials: Strategy

27 ratings at Coursera

Strategy is about sustainable competitive advantage: analyze industries with Porter's Five Forces, define strategic positioning and core competencies, and make the trade-offs winning requires.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Mastering Business Essentials: Accounting

22 ratings at Coursera

Learn to read the three financial statements: follow the income statement waterfall, apply A = L + E on the balance sheet, judge good versus bad debt, and calculate ROI.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Mastering Business Essentials: Operations

19 ratings at Coursera

Break operations into frameworks: apply SCOR planning, compare build-to-stock and make-to-order, and use Lean, Six Sigma, CTQ and the 80/20 principle.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Mastering Business Essentials: Marketing

17 ratings at Coursera

Apply core marketing frameworks — the 4Ps, STP, the purchase funnel, CAC and lifetime value, word-of-mouth and content marketing — to pricing, distribution, promotion, and customer acquisition.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

Mastering Business Essentials: Finance

Learn finance basics for non-specialists: time value of money, NPV and WACC, DCF, comps and multiples valuations, investment risk and returns, and personal saving and investing.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Best Responses in Game Theory - Soccer Penalties and Business Partnerships

Uses best-response reasoning to analyze soccer penalty kicks and profit-sharing partnerships, then previews Nash equilibrium.

• YouTube
• 1 hour 12 minutes
• Self-Paced
• Free Video

Healthcare's Shifting Landscape - New Business Models Led by Software - 12.2

Explore how software, patient-driven technologies, and value-based care are reshaping healthcare business models and service delivery.

• YouTube
• 16 minutes
• Self-Paced
• Free Video

Medical Software's Lifespan - Maintenance and Safe Retirement Strategy

A look at keeping medical software safe after release, from ongoing fixes and cybersecurity patches to controlled retirement and protected data migration.

• YouTube
• 12 minutes
• Self-Paced
• Free Video

Trishan Panch on Sustainable Business Models - Social Entrepreneurship Interview - Module 7

Trishan Panch explains why scalable social ventures depend on finding a theory of change that someone is willing to pay for.

• YouTube
• 15 minutes
• Self-Paced
• Free Video