Web Analytics Courses and Certifications

Fundamentos del marketing digital

16 ratings

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.

• edX
• 3 weeks, 3-4 hours a week
• Self-Paced
• Free Online Course (Audit)

Google Analytics 4 for Beginners - New Google Analytics GA4

3268 ratings at Udemy

Start using the latest version of Google Analytics Reports called GA4 with confidence

• Udemy
• 1 hour 49 minutes
• Self-Paced
• Paid Course

Implement Adobe Analytics - The Ultimate Student Guide

2161 ratings at Udemy

Get your basics right. Implement Adobe Analytics on your website

• Udemy
• 4 hours 12 minutes
• Self-Paced
• Paid Course

Digital Marketing

62 ratings at Coursera

Develop an integrated digital marketing strategy: optimize landing pages, run SEO, paid search, display, email and social campaigns, and measure KPIs with web analytics.

• Coursera
• 9 weeks, 7 hours a week
• Self-Paced
• Paid Course

Google Analytics Introduction (Live Online)

8 ratings at CourseHorse

Build essential skills in web analytics through our comprehensive Google Analytics Introduction course.

• CourseHorse
• 13 hours
• Self-Paced
• $795.00

Coursera

Analytics: Uncover Key Report Insights

Navigate Google Analytics core reports and apply time-based comparisons to spot trends, measure campaign performance, and turn reporting data into marketing decisions.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Edureka

Introduction to Google Analytics (GA4)

Set up GA4 properties, data streams, and event tracking, then build custom reports and dashboards to analyze traffic sources, conversions, and user behavior.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Uncover Product Insights: Analyze User Funnels

Translate product surfaces into measurable events, build standardized event taxonomies, analyze user conversion funnels, and run root cause analysis when metrics decline.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Compare User Behavior with Segments

Apply built-in segments in analytics platforms to compare user behavior metrics, identify significant differences between audiences, and document insights that inform marketing strategy.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Analyze Users & Optimize Product Retention

Segment users with k-means clustering in scikit-learn, profile power users through RFM analysis, and compare rolling-cohort versus N-day retention methods to guide product decisions.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Optimize Content with SEO and Analytics

Write and publish search-optimized articles using internal linking and alt-text in a CMS, then evaluate engagement metrics against benchmarks to drive content optimization.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Read GA4 Traffic

Analyze website traffic in Google Analytics 4: distinguish users from sessions, navigate a demo account, read the Traffic Acquisition report, and build a mini traffic report.

• Coursera
• 1 hour 7 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

User Retention Analytics

Analyze user retention with cohort analysis, funnels, and activation metrics, transforming data in SQL and pandas and visualizing retention curves and heatmaps in dashboards.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 8 courses

Coursera

User Segmentation, Experimentation, and Retention Analytics

Segment users with k-means clustering on RFM variables, design A/B tests using power analysis, and measure retention with cohort heatmaps and Kaplan-Meier survival curves.

• Coursera
• 8 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

AI Traffic Analysis and Optimization

Measure and optimize AI-driven SEO: segment traffic in GA4, audit crawlability with Screaming Frog, build Power BI KPI dashboards, and test meta descriptions with chi-square analysis.

• Coursera
• 15 weeks, 1 hour a week
• Self-Paced
• Paid Course