Competitive Advantage Courses and Certifications

Career Certificate

Customer Centricity with Professor Jagdish Sheth

123 ratings at Coursera

Learn to build a customer centric culture: turn customer centricity into competitive advantage, become a trusted advisor, manage customer expectations, and plan social change.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Shaping the Next Innovation Opportunity

Learn to sense early signals of disruption, challenge conventional market research, and design business models that turn uncertainty into new sources of competitive advantage.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Value Investing Fundamentals For Beginners (Updated 2026)

1287 ratings at Udemy

Learn Value Investing Fast. Stock Trading Strategies For Value Investors, Dividend Investors and Stock Market Lovers!

• Udemy
• 2 hours
• Self-Paced
• Free Online Course

How to Become a Trusted Advisor with Jagdish Sheth

24 ratings at Coursera

Expertise is being commodified online: learn the seven attributes of a trusted advisor, from integrity to big-picture thinking, and how customer loyalty builds competitive advantage.

• Coursera
• 2 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Introduction to Business Strategy

14 ratings at Coursera

Analyze value creation with the Value Stick framework: shape customer willingness to pay, make strategic pricing decisions, and use complements and ecosystems to build competitive advantage.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 2 courses

Coursera

How to Innovate with the Strategy Canvas for Competitiveness

14 ratings at Coursera

Design, analyze, and innovate a value curve in a spreadsheet using the strategy canvas, applying it to a social venture startup case to craft blue ocean strategy.

• Coursera
• 1 hour 25 minutes
• Self-Paced
• Paid Course

Creating Customer Value

11 ratings at Coursera

Learn to raise customer willingness to pay: apply the Value Stick framework, examine pricing and value capture, and analyze Best Buy's turnaround for competitive advantage.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Strategic Planning (Live Online)

8 ratings at CourseHorse

Build the knowledge and tools to develop effective strategic plans and navigate the complexities of the marketplace through the Strategic Planning course.

• CourseHorse
• 15 hours
• Self-Paced
• $2,895.00

Branding for Differential Advantage with Jagdish Sheth

Branding is marketing's ultimate differential advantage: differentiate commodities like dairy and cereals, compare full-line generalist and specialty brands, and extend loyal brands into new products.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Analyzing Digital Transformation Canvas for Competitiveness

Use the digital transformation canvas to distinguish your organization from competition

• Coursera
• 2 hours 13 minutes
• Self-Paced
• Paid Course

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by produ…

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

How to Use The IFE-EFE Matrix for Strategic Analysis

Build an IFE-EFE matrix in a spreadsheet: weight and rank internal strengths and weaknesses against external opportunities and threats to score a company's competitive advantage.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

EDUCBA

Modern Logistics Management and Operational Strategy

Analyze reverse logistics, EDI and automatic identification systems, e-logistics performance measurement, and cross-border strategies to optimize supply chain operations and build competitive advantage.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Strategic Analysis: Markets, Resources, and Ecosystems

Analyze industry structure, profit pools, and customer segments, then evaluate resources, dynamic capabilities, and platform ecosystems to build sustainable competitive advantage.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

Marketing Strategy & Management

Learn to build marketing strategy end to end: marketing planning, target markets and positioning, product and pricing decisions, place and promotion, and customer relationship management.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses