Philly Tech Entrepreneurs Courses

Preparing for the Future of Search - SEO + AEO + GEO

Master SEO evolution with AI-powered strategies including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for enhanced digital visibility.

• YouTube
• 14 minutes
• Self-Paced
• Free Video

Crafting a Winning Content Marketing Strategy in the Age of AI

Discover how to integrate AI tools into content marketing while maintaining authenticity and brand voice, covering ideation, creation, and measuring effectiveness.

• YouTube
• 32 minutes
• Self-Paced
• Free Video

Comparing Marketing Channels - The Pros, Cons, and How to Choose Wisely

Explore key differences among SEO, PPC, social media, email marketing, and content marketing to make informed budget decisions for maximum ROI.

• YouTube
• 40 minutes
• Self-Paced
• Free Video

Fundamentals of Keyword Research

Discover essential keyword research techniques to identify target keywords, assess difficulty levels, and develop effective ranking strategies for digital marketing success.

• YouTube
• 25 minutes
• Self-Paced
• Free Video

Streamline Your Startup - Avoiding the Overdevelopment Trap

Discover how to avoid overdevelopment pitfalls and streamline product features with seasoned agile coach Gary Cohen's proven startup strategies.

• YouTube
• 55 minutes
• Self-Paced
• Free Video

Avoid These Pitch Deck Mistakes 99% of Founders Make

Discover how to craft compelling pitch decks by avoiding common founder mistakes, mastering storytelling, impactful design, value highlighting, and delivery techniques.

• YouTube
• 37 minutes
• Self-Paced
• Free Video

Navigating Answer Engine Optimization (AEO) - Preparing for AI-Driven Search

Discover how AI answer engines like ChatGPT and Perplexity are transforming search, and learn to optimize your content to become the definitive answer in AI-driven results.

• YouTube
• 14 minutes
• Self-Paced
• Free Video

Building Resilient Marketing Strategies Amid Economic Uncertainty

Discover how to develop robust marketing strategies that withstand economic fluctuations and adapt to changing consumer behavior during uncertain times.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

SEO for Startups - How to Build a Foundation That Scales

Discover how to build scalable SEO foundations for startups, navigate unique challenges, and determine if SEO strategy aligns with your business goals in this practical webinar.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

Unlock Your Website's Potential - The Importance of Technical Optimization

Discover how technical website optimization drives SEO success, enhances user experience, and boosts conversions with practical tips and actionable strategies.

• YouTube
• 18 minutes
• Self-Paced
• Free Video

How Startups Can Outmaneuver Bigger, More Established Competitors

Discover strategic positioning tactics to help your startup compete effectively against larger, established companies through agility, unique value propositions, and niche targeting.

• YouTube
• 20 minutes
• Self-Paced
• Free Video

How to Validate a Startup Idea - 5-Step Process for Entrepreneurs

Discover a systematic 5-step process to validate startup ideas and avoid building products without market demand through practical testing methods.

• YouTube
• 18 minutes
• Self-Paced
• Free Video

Accelerators vs. Incubators vs. Venture Studios

Discover the key differences between accelerators, incubators, and venture studios to determine which entrepreneurial support model aligns best with your startup journey.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

Avoid These 5 Common SEO Mistakes

Discover the 5 critical SEO mistakes that sabotage your digital growth, from poor keyword research to working with unproven agencies, and learn proven strategies to maximize ROI.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

Dodging Brain Drain - Lessons on Knowledge Management

Discover strategies to prevent knowledge loss when key employees leave and build effective documentation systems from day one at your startup.

• YouTube
• 13 minutes
• Self-Paced
• Free Video