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Discover the hidden truths about bras in this eye-opening TEDx talk by Laura Tempesta, North America's only expert with a master's degree in lingerie design. Learn why the basic bra design has remained unchanged for over a century and why women continue to wear uncomfortable, sometimes painful undergarments daily without question. Explore the reasons behind the bra industry's reluctance to innovate and gain valuable insights on finding a bra that truly works for you. This 19-minute presentation challenges the status quo of the lingerie industry and empowers women to make informed decisions about their undergarments.
