You Keep Using That Word 'DevEx' - I Do Not Think It Means What You Think It Means

Watch this 23-minute conference talk that challenges the conventional understanding of developer experience in platform engineering. Explore why platform teams struggle with adoption despite heavy investments in "developer experience" initiatives, as speakers David Stenglein from Missing Mass, LLC and Erica Hughberg from Tetrate.io reveal the infrastructure bias that creates critical blind spots. Discover how focusing solely on deployment pipelines while neglecting the software development process itself leads to poor adoption rates. Learn to identify the gaps between what platforms currently provide and what developers actually need in their daily workflows, including local cloud API access, language-native libraries, and test data management. Examine real-world examples of organizations that successfully expanded their platform scope by providing SDKs, enabling local development workflows, automating test environments, and leveraging AI for cross-repository search capabilities. Understand why broadening the scope of platform engineering beyond traditional CI/CD, Terraform, and Kubernetes tools drives better adoption and developer satisfaction. Gain insights into redefining platform engineering to better serve developers throughout their entire software development lifecycle, not just the deployment phase.