Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Explore strategic planning and decision-making through this 39-minute keynote presentation by Simon Wardley, the creator of Wardley Maps, delivered at GOTO Copenhagen 2024. Learn the fundamentals of Wardley Maps and discover how they enhance situational awareness in business decision-making by providing a visual representation of the competitive landscape. Examine real-world applications demonstrating how organizations have successfully used these mapping techniques to transform their operations and challenge existing practices. Delve into strategic concepts including gameplay, patterns of change, and methods for identifying critical business priorities. Master the art of strategic positioning by understanding how to navigate complex business environments and locate opportunities that truly matter for organizational success. Gain insights into the evolution of business components and learn to anticipate market changes through pattern recognition and strategic mapping techniques.
