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Explore the strategic and economic reasons why AAA game studios invest millions in developing proprietary game engines rather than utilizing Unreal Engine. Examine the business decisions behind custom engines like RAGE, RE Engine, Frostbite, and Anvil, analyzing factors including performance optimization, long-term control, innovation capabilities, and economic considerations. Discover how major studios like Ubisoft and Rockstar Games approach engine development and understand the technical and strategic advantages that drive the continued dominance of custom technology in AAA game development despite the availability of powerful commercial alternatives.
