Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Learn how major brands like Expedia, HubSpot, and L'Oreal are completely rewriting their marketing strategies to adapt to the most dramatic shift in the marketing landscape since Google's dominance began. Discover why AI search tools are fundamentally changing how high-value customers discover and choose products, with HubSpot's CEO describing the traffic pattern changes from Google's AI Overviews as a "traffic apocalypse." Explore the emerging "two-tier development" among CMOs, where some are gaining competitive advantage while others remain unaware of these critical changes. Master the three essential areas every marketing leader must understand: visibility tracking, prompt optimization, and source citation strategies. Get hands-on experience with cutting-edge tools like Peec AI through a live demo analyzing brand performance versus competitors, including a detailed HubSpot case study. Understand exactly which websites and content formats AI tools prioritize when making recommendations and learn proven strategies to get your brand featured. Gain insights from real-world AI search audits conducted for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands, including the specific tactics these industry leaders use to position themselves for the AI search era. Develop a complete action plan for thriving in this new marketing landscape while competitors remain focused solely on traditional approaches, positioning yourself to capitalize on what experts are calling "a land grab opportunity" for early movers seeking first-mover advantage in AI Search Optimization.
