What We Learned Rebuilding the Largest Nordic Electronic Retail Website in Next.js

Learn how to rebuild a major e-commerce website using Next.js through this 55-minute conference talk that examines the complete overhaul of the largest Nordic electronic retailer's website. Discover the strategic decision-making process behind choosing Next.js and Vercel to replace an underperforming frontend, despite the existing site being relatively new. Explore the technical implementation details of using Next.js's app router in a large-scale project and gain insights into working with Vercel as a hosting platform. Understand the organizational challenges of pitching major technical rewrites in large corporations like Elkjøp Nordic, including how to build a compelling business case for such significant changes. Examine the performance improvements achieved after migrating the Elkøp/Elgiganten/Gigantti website to the new technology stack and learn from the practical lessons gathered during the year-long implementation process. Gain valuable perspectives on web performance optimization for high-traffic e-commerce platforms and the real-world considerations when modernizing legacy systems in enterprise environments.