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Explore real-world insights from a year-long production deployment of Next.js on Vercel in this conference talk from NDC Oslo 2025. Learn about the critical decisions and strategies needed to build high-performance websites using Next.js and Vercel hosting, based on practical experience from developing a solution for the largest electronics retailer in the Nordic region. Discover key considerations for creating fast and efficient websites, including implementation approaches for feature toggling and A/B testing that maintain optimal performance. Understand how to serve different versions of your site to various customer segments without compromising speed or user experience. Gain practical knowledge about architectural decisions, performance optimization techniques, and deployment strategies that enable rapid development cycles while maintaining production stability. Master the essential concepts for building scalable, high-performance web applications using the Next.js framework on Vercel's platform, with actionable insights that can be immediately applied to your own projects.
