What Brands Get Wrong About Influencers

00:00 The Strategy Everyone Gets Wrong
04:58 Meet Gracey
09:04 How TikTok Accidentally Made Her Money
14:15 The Profit Tool Sellers Overlook
19:22 Big vs Small Creators Who Actually Sells?
23:35 Why Followers Trust Her, Not the Product
27:55 Saying “No” to Brands And Why It Pays
31:48 How Creators Really Manage the Workload
37:17 The Outreach Message That Works
42:04 Commissions That Make Creators Say Yes
46:26 How to Build an Affiliate Army
50:45 The Secret Job Brands Should Be Hiring For
55:03 Word of Mouth Beats Any Ad
59:39 The Truth About Virality What Brands Miss
01:03:34 The Research Most Brands Skip
01:07:52 How AI Tests 100 Hooks in a Day
01:12:37 How to Work With Gracey