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00:00 The Strategy Everyone Gets Wrong
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What Brands Get Wrong About Influencers
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- 1 00:00 The Strategy Everyone Gets Wrong
- 2 04:58 Meet Gracey
- 3 09:04 How TikTok Accidentally Made Her Money
- 4 14:15 The Profit Tool Sellers Overlook
- 5 19:22 Big vs Small Creators Who Actually Sells?
- 6 23:35 Why Followers Trust Her, Not the Product
- 7 27:55 Saying “No” to Brands And Why It Pays
- 8 31:48 How Creators Really Manage the Workload
- 9 37:17 The Outreach Message That Works
- 10 42:04 Commissions That Make Creators Say Yes
- 11 46:26 How to Build an Affiliate Army
- 12 50:45 The Secret Job Brands Should Be Hiring For
- 13 55:03 Word of Mouth Beats Any Ad
- 14 59:39 The Truth About Virality What Brands Miss
- 15 01:03:34 The Research Most Brands Skip
- 16 01:07:52 How AI Tests 100 Hooks in a Day
- 17 01:12:37 How to Work With Gracey