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Overview
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Learn how a marketing agency put their strategies to the ultimate test by acquiring a £7 million revenue company and implementing their proven playbook. Discover the six-component marketing framework refined over 13 years that delivered remarkable results: a 5X increase in weekly website visitors, 250% boost in form completions, and 110 new referring domains within six months. Explore the complete transformation process of Elite Renewables, from brand repositioning without alienating existing customers to implementing CRM automation that freed technical teams while improving conversion rates. Examine the website rebuild framework that achieved two top-3 Google rankings from zero visibility in just 30 days, and understand the AI-proofing content strategy ensuring visibility in ChatGPT responses for 700 million active users. Gain insights into why previous agency spending of thousands monthly generated zero results, including red flags to identify ineffective marketing approaches. Master the systematic approach essential for businesses targeting premium markets with technical products, backed by real investment and measurable outcomes rather than theoretical concepts.
Syllabus
We Bought a £7M Company to Test Our Marketing Playbook
Taught by
Exposure Ninja