Turning Likes into Leads: Navigating Social Media as a Designer

Discover how logo designer James Barnard transformed his struggling freelance business into a six-figure operation through strategic social media use in this 16-minute Adobe Creative Cloud talk. Learn practical insights from a designer who built nearly a million followers across platforms and successfully converted viral content into paying clients. Explore where to find content inspiration, how to effectively use Instagram and TikTok for business growth, strategies for converting views into actual leads, and techniques for maintaining work-life balance while managing a social media presence. Gain actionable advice from a real-world success story that demonstrates how designers can leverage social platforms to dramatically grow their client base while preserving their wellbeing.