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Top 30 Analytics Every Business Needs to Track Daily

Jono Catliff via YouTube

Overview

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Learn to identify and implement the 30 most critical business analytics that should be monitored daily to optimize performance and drive growth. Discover how to set up comprehensive tracking systems using Looker Studio dashboards to monitor lead generation, conversion rates, sales performance, and marketing effectiveness. Master the art of measuring speed to lead response times, tracking sales calls and quote generation, monitoring contract signing and payment processes, and analyzing conversion rates across different stages of your sales funnel. Explore techniques for calculating average deal sizes, identifying reasons for lost contracts, and evaluating marketing source effectiveness through quality scoring systems. Gain insights into modeling marketing data, optimizing Google Ads campaigns and keyword performance, and measuring sales call metrics including frequency and duration. Understand how to track cross-selling opportunities, monitor call attempt patterns, analyze product sales performance, and evaluate sales script effectiveness. Learn to implement lead scoring systems and establish rating mechanisms for contractors and employees to maintain service quality standards. The tutorial provides practical guidance on creating automated tracking systems that eliminate manual data collection while providing real-time insights into business performance across all key operational areas.

Syllabus

0:00 Intro
1:00 Looker studio dashboard
1:35 Tracking leads
1:50 Tracking speed to lead
3:10 Tracking sales calls and quotes
4:26 Tracking signing and paying contracts
4:55 Tracking conversion rates
5:37 Tracking average deal size
6:31 Tracking reason contract lost
9:14 Tracking marketing sources
9:41 Tracking quality score
10:43 Modelling marketing data
11:39 Tracking Google Ads campaign
12:37 Tracking Google Ads keywords
13:02 Tracking average sales calls
13:19 Tracking average call length
16:23 Tracking cross sells
16:56 Tracking call attempts
19:12 Tracking products sold
20:00 Tracking sales call scripts
21:00 Tracking lead score
22:06 Tracking contractor and employee ratings
23:37 Conclusion

Taught by

Jono Catliff

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