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Explore the scalability potential of Rails in this conference talk by Ariel Caplan. Delve into the case study of Cloudinary, a platform serving billions of daily image and video requests with on-the-fly edits using Rails since its inception. Discover creative solutions for handling fluctuating internet traffic and preventing system overload from individual customers. Learn why the true challenge of scaling lies not in Rails itself, but in the developer's approach and implementation strategies. Gain insights into building robust, high-performance web applications that can gracefully manage extreme loads and scale effectively.