Coursera Plus Annual is 40% Off — Ends July 6.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

The Rules of the Games for Apps - Monetization Insights for Android Developers

Android Developers via YouTube

Start learning Write review
Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More → Boot.dev Ad

The Most Addictive Python and SQL Courses

Learn More →

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Discover how game monetization strategies can be applied to app development in this 24-minute video from Android Developers. Explore key concepts such as retention, the engagement cliff, and effective onboarding techniques with Matteo Vallone, BD Manager at Google Play. Learn to identify and overcome "the elephant in the room" in app development, and gain valuable insights on implementing successful monetization strategies. Dive into best practices for creating engaging user experiences that drive long-term app success and revenue growth.

Syllabus

Intro
The elephant in the room
Retention
Engagement cliff
Onboarding
Monetization

Taught by

Android Developers

Reviews

Start your review of The Rules of the Games for Apps - Monetization Insights for Android Developers

Start learning

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.