The Rules of the Games for Apps - Monetization Insights for Android Developers
Android Developers via YouTube
Google, IBM & Meta Certificates — 40% Off for a Limited Time
Learn Generative AI, Prompt Engineering, and LLMs for Free
Overview
Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
Get Full Access
Discover how game monetization strategies can be applied to app development in this 24-minute video from Android Developers. Explore key concepts such as retention, the engagement cliff, and effective onboarding techniques with Matteo Vallone, BD Manager at Google Play. Learn to identify and overcome "the elephant in the room" in app development, and gain valuable insights on implementing successful monetization strategies. Dive into best practices for creating engaging user experiences that drive long-term app success and revenue growth.
Syllabus
Intro
The elephant in the room
Retention
Engagement cliff
Onboarding
Monetization
Taught by
Android Developers