The New Frontiers of Asset Creation

Explore cutting-edge asset creation workflows in this 42-minute conference talk from Unreal Fest Orlando 2025, where Halon Entertainment shares their innovative approach to integrating AI-powered 2D and 3D asset generation tools into flexible production pipelines. Discover how the studio successfully combined traditional and novel asset creation techniques while using Unreal Engine as the backbone of their pipeline for the short film Chika BOOM!, and gain insights into the evolving potential of Unreal Engine asset workflows in modern content creation.