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Explore how engineering leaders can prevent catastrophic quality failures that cost organizations millions through strategic decision-making and organizational leadership in this conference talk. Examine real-world case studies including CrowdStrike's $5.4B impact and Sonos's $500M crisis to understand how quality decisions at the leadership level cascade into major business crises. Learn to translate quality risks into business impact, influence organizational strategy, and build resilience through executive-level decision-making rather than technical processes. Discover practical strategies for communicating quality risks to stakeholders, building quality-focused organizational structures, and positioning quality discussions in board meetings and strategic planning sessions. Master the complex balance between growth, speed, and quality while developing approaches to make quality visible in executive discussions and prevent million-dollar mistakes through strategic investments and organizational design.
