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Explore the powerful and potentially manipulative nature of communication in this 19-minute TEDx talk by Dr. Christopher Cummings. Uncover the strategic use of voice and body language to influence decision-making, particularly in the medical industry. Learn how communication can be wielded as both a benevolent and malicious tool, and gain insights into the coercive techniques often employed. Discover the critical role of communication in shaping choices and understand how to recognize and navigate these persuasive strategies in various contexts.
Syllabus
The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU
Taught by
TEDx
Reviews
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Very moving and as he speaks you can see how this tactic is used all around you everyday. As a leader I realized I use competition to motivate my team. I have had leaders in my past use fear as a key motivator and the feeling was not very engaging.