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Explore the fascinating world of eSports franchises in this engaging 23-minute conference talk featuring Fnatic's Sam Matthews and ESPN's Andy Mitten at Web Summit 2017. Gain valuable insights into the rapidly growing phenomenon of competitive gaming and learn about the passionate fan bases that support these digital sports teams. Discover how eSports organizations build and maintain their cult-like following, and understand the parallels between traditional sports franchises and their electronic counterparts. Delve into the business strategies, marketing techniques, and community-building efforts that contribute to the success of eSports brands like Fnatic. Whether you're a gaming enthusiast, a sports business professional, or simply curious about the future of competitive entertainment, this talk offers a compelling look at the cultural impact and economic potential of the eSports industry.
