Overview
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Learn a proven video-based outreach strategy that achieves a 17% booking rate for AI agencies through personalized Loom videos, even without existing case studies. Discover why traditional cold emails and LinkedIn messages fail while video outreach succeeds in closing 5-figure deals. Master lead generation techniques using Apify and Apollo to build high-quality prospect lists for just $1 per lead. Explore two distinct outreach approaches: the direct "Offer Campaign" method and the relationship-building "Soft Touch" strategy. Get detailed breakdowns of proven scripts, follow-up sequences, and voice note techniques that double response rates. Learn the complete process from LinkedIn connection strategies to recording, embedding, and sending effective Loom videos, plus advanced follow-up tactics that maximize conversion rates.
Syllabus
- Why most outreach fails
- Loom Video vs. Standard Cold Outreach
- Step 1: Building your lead list with Apify & Apollo
- Step 2: How to connect effectively on LinkedIn
- Strategy #1: The "Offer Campaign"
- How to record, embed, and send the Loom video
- The secret follow-up weapon
- Strategy #2: The "Soft Touch" Method
- Which strategy should you choose?
- Final advice on consistency and scaling
Taught by
Michele Torti