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Explore how AI coding agents are transforming software development by shifting bottlenecks from engineering to organizational decision-making in this 31-minute conference talk. Learn about the "Awareness Layer" framework designed to address the creativity gap that emerges when shipping code becomes faster but deciding what to ship next becomes the constraint. Discover how iteration bottlenecks now move across organizations to areas like marketing approvals, brand considerations, legal requirements, pricing decisions, sales enablement, and R&D. Understand the components of the Awareness Layer solution, including outward-sensing scouts that monitor CI/BI systems, people networks, sentiment and trends, policy and regulatory changes, and procurement arbitrage opportunities to convert live signals into ranked hypothesis queues. Examine how ingestion spines maintain data quality, experimental fabric enables guardrailed trials through feature flags, canaries, and instant rollback capabilities, while policy-as-code empowers non-technical teams to operate at shipping speed. Gain insights into identifying and optimizing the slowest steps in your organizational chain and learn practical patterns and artifacts that can be implemented in production environments or presented in boardroom discussions.
