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Explore strategies for implementing lasting organizational change in this 38-minute conference talk from GOTO London 2016. Delve into the challenges of overcoming resistance, maintaining momentum, and embedding new cultural norms within large companies. Learn from Gordon Weir's insights on effective leadership, team selection, and the importance of understanding "why" change is necessary. Discover practical approaches to spread transformation throughout an organization, drawing inspiration from unexpected sources like "The Princess Bride" and historical examples such as Bomber Command. Gain valuable perspectives on navigating the complexities of change management and creating a sustainable shift in organizational culture.
