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Join this 55-minute webinar to discover effective strategies for marketing to developers beyond traditional advertising approaches. Learn from industry experts Christian Heilmann, Ana Gospodinova, and Benjamin Perlzweig, who share insights from their experience working with major tech companies including AWS, Atlassian, Microsoft, and Mozilla. Explore where developers actually spend their time online and discover new tools, understand how to build credibility and trust within developer communities, and identify which communication channels deliver genuine return on investment. Gain practical knowledge about developer-first marketing approaches that focus on community engagement rather than conventional advertising methods. Discover what makes products compelling to technical audiences, how to effectively participate in developer events and conferences, and the crucial role of Developer Relations in successful marketing strategies. Master techniques for creating measurable conference experiences, motivating clients to share success stories, and understanding the unique preferences of different developer segments. Access detailed insights on timing your outreach effectively, leveraging trusted content channels, and building authentic relationships within the developer ecosystem to drive awareness, adoption, and measurable business impact.
