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Introduction
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Classroom Contents
Stop Wasting Money on Ads - How to Actually Reach Developers
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- 1 Introduction
- 2 Christian’s start in the developer space
- 3 Benjamin’s entry into tech and early experiences
- 4 How developers discover new tools — trusted content and channels
- 5 What makes a product worth a developer’s time
- 6 Differences in developer preferences and reaching them at the right moment
- 7 What companies look for when joining developer events
- 8 How startups can make an impact at large tech conferences
- 9 Additional channels companies should use to reach developers
- 10 The role of DevRel in effective developer marketing
- 11 Most successful channels for engaging technical audiences
- 12 How to motivate clients to participate in success stories
- 13 Making conference experiences measurable
- 14 The magic of tech conferences and investing in the developer community
