This conference talk challenges conventional wisdom by revealing why traditional big tech practices often hinder startup velocity. Rachel Potvin shares practical insights from her experience on building a culture of urgency in startup environments, including how to structure lean and flexible teams, adopt pragmatic metrics, implement effective top-down planning approaches, and embrace rapid experimentation to achieve hyper-growth. Discover alternative mindsets and strategies specifically designed to drive impact in resource-constrained startup environments where speed and adaptability are critical success factors.