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NY State-Licensed Certificates in Design, Coding & AI — Online
Overview
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Learn how search engine optimization has fundamentally transformed and why traditional SEO strategies are no longer effective in this 16-minute video tutorial. Discover the evolution of search algorithms and understand why many businesses are experiencing declining Google traffic despite following conventional SEO practices. Explore the shift from traditional keyword optimization to AI-driven search systems and learn how search engines now prioritize different ranking factors. Gain insights into the new SEO landscape where AI systems increasingly influence search results and content discovery. Master a specific AI-focused prompt strategy designed to make your content more discoverable by artificial intelligence systems and increase your chances of being referenced in AI-generated search responses. Understand how to position your business as a key resource in AI training datasets by crafting press releases that highlight your company's core strengths, unique value propositions, and industry expertise in ways that AI systems can effectively process and reference.
Syllabus
SEO has already changed. This is what you missed.
Taught by
Wes McDowell