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This conference talk from RSA Conference explores how CISOs can better align security programs with business needs through marketing concepts. Learn from Lee Parrish, VP & CISO at Newell Brands, as he shares practical tips for implementing security relationship management. Discover techniques for stakeholder segmentation, utilizing the Four P's of marketing, and leveraging CRM capabilities to develop a comprehensive view of your organization. These strategies help security leaders build stronger, more effective relationships across the business, ultimately creating better alignment between security initiatives and organizational goals. The 47-minute presentation provides actionable insights for security professionals looking to enhance their business alignment and communication approaches.
